More and more people are getting tattoos. Pew Research Center reported that nearly 40 per cent of American Millennials had a tattoo — far more than the Baby Boomer generation (only 15 per cent of people surveyed in that age group reported having a tattoo). This raises the question of dress codes at work: Are employers allowed to ask employees to cover up visible tattoos while on the job? Generally speaking, employers are entitled to set the rules of the workplace. However, there must always be a balance between personal rights and legitimate business interests. We used to discuss regulating appearance in the context of clothing. Now, we must also address body art — tattoos and piercings. Tha
Video is King. Aside from many analytic tangibles, as small business owners, social media is the one affordable and effective way to market ourselves. We all do it: the tweet, the ‘on-the-job-selfie’ and the now seemingly endless vertical videos. How ironic is it that I am using a blog entry in advocating the use of video over the written word? Life is funny. Statistics overwhelmingly show, people engage with a video over any other form of social media post. Video drives a 157% increase in organic traffic from search engines Videos up to 2 minutes long get the most engagement. Video on a landing page can increase conversions by 80% or more. Native videos on Facebook have 10 times higher rea
