Video is King

Video is King. Aside from many analytic tangibles, as small business owners, social media is the one affordable and effective way to market ourselves. We all do it: the tweet, the ‘on-the-job-selfie’ and the now seemingly endless vertical videos.

How ironic is it that I am using a blog entry in advocating the use of video over the written word? Life is funny.

Statistics overwhelmingly show, people engage with a video over any other form of social media post.

  • Video drives a 157% increase in organic traffic from search engines

  • Videos up to 2 minutes long get the most engagement.

  • Video on a landing page can increase conversions by 80% or more.

  • Native videos on Facebook have 10 times higher reach compared to YouTube links. *source:

People would rather SEE what you do, than be told. So why are you NOT using video? The common answer will be its too expensive. Every one of you owns a smartphone. So that myth is debunked. It’s better than affordable, its free! Did I just talk my way out of a job?

In the right conditions, the video cameras on today’s smartphones are decent. Laptops have webcams built in, as do tablets. Like a lot of self-promotion, all it takes is a little bit of time, a little creativity and some tips from a video-guy.

Behind The Scenes of SOAR-TV

You now have it in your mind that you will create some video blogs (vlogs) for your social media. Excellent! Start by considering what products or services you offer, and how you may use video to show people you an “expert”.